New Look, Same Awesome Co-op
Some people say “Timing is everything” and we couldn’t agree more. Lots of changes are happening in 2018 for The Food Co-op with an expansion-remodel project leading the charge. What a perfect time to assess our current look and feel and refine it so we remain relevant into the future while honoring our deep historical roots.
Same Co-op, Fresh New Look
We plan to spruce up our look with fresh paint, new signs in the store, a new website, and a new logo. Please rest assured, though, we are still the same Food Co-op you know and love! We used information from our owner surveys, written customer comments, Board and staff input, our peers at National Co-op of Grocers (NCG) and professional designers to design a logo and style that will serve us well into the future.
It is important that our new look represents our deep roots in the Port Townsend community, reflects the business that we are in (selling groceries and building community) and conveys the key elements that make us unique:
Strong connections with local farmers and producers
Delicious food with standards you trust
Support of health/nutrition
Support for a healthy planet
For example, our new colors represent the sea, the land, and the fruits of the earth. Our fonts show off our personal, friendly way of connecting in the community. And the logo itself uses these elements to convey who we are in a transparent, straightforward way. Our goal was to create something that could ebb and flow with the tides of change both in-store and in our community yet honor the beautiful place we all call home.
Honoring the Past, Looking to the Future
I’m sure some of you feel nostalgic for logos from days past. There will always be a special place in our history and hearts for the names and logos that represented this thriving business as it grew to what it is today. The Heron and Cooper will always be part of our story. In fact, I like to think that Cooper has decided to retire and is back on his farm growing veggies with Organica, and Quimper the dog, just the way he likes it. And our beloved heron has decided to live his life out at Kai Tai Lagoon, just across the street frolicking about with the other local herons, doing what herons do best.
Below is a fun look back at our past, an evolution of logos, you could say.
As for the NEW look and feel of the Co-op, you can expect to see changes happening very, very soon. As we introduce this new look into our store and beyond, we ask for your help in spreading the word to your friends and neighbors that we’re still the same co-op you know and love, just with a fresh new look and some exciting new changes!
If you have questions or comments about this change, please contact Andrea Stafford, Marketing Manager at Marketing@foodcoop.coop.